Case Study: Able Board

Client: Able Board
Website: ableboard.co.uk
Industry: Timber and MDF Wood Products

The Challenge

Able Board approached Sorcery Web in need of a fresh website that could better showcase their wide range of timber and MDF wood products. Their existing site was outdated and lacked the flexibility to manage and display a growing catalogue of products. They also wanted to improve their online presence and make it easier for local customers to find them through search engines.

Our Solution

We designed a smart, functional website tailored to Able Board’s needs. Here's what we did:

• Product-Focused Design
  We built the website using a flexible template that allows for unlimited product uploads, giving Able Board full control to grow their product range without limitations.

• Content Overhaul
  We rewrote the content for key pages such as the Homepage and About Page. Every word was written with SEO in mind to improve visibility in search engines.

• New Product Descriptions
  Every product from the original site received a fresh, keyword-optimised description. We also created descriptions for an entirely new product range provided by the client.

• Keyword Research
  Our team conducted a detailed analysis of both core industry keywords and locational search terms to help the site perform better in search results, especially for local customers.

• Visual Enhancement
  We sourced a bold and colourful banner image to give the website an immediate visual impact. We also worked closely with the client to gather high-quality product images.

• News Area
  A dedicated news section was added to allow Able Board to publish updates, news, and product highlights—helping them keep their audience engaged and improve SEO over time.

The Result

Able Board now has a modern, SEO-optimised website that looks great, performs well in search engines, and is easy for them to update as their product line grows.